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The Story Behind the Song
This song isn’t about the band — their names don’t matter here — because this campaign is about the song itself, not the band. “Branson USA” isn’t about one writer, one performer, or one moment. It’s about Branson. It’s about giving voice to the pride we all share in calling this place home.
This is why the campaign is focused on the song, not the band or the individuals behind it. The goal isn’t fame — the goal is to give Branson the anthem it deserves.
Great songs are born not just from melody and rhyme, but from vision. “Branson USA” was created with a single purpose: to give Branson the anthem it has always deserved. It didn’t come from a corporate boardroom or a marketing campaign. It came from the heart of Branson — from people who live here, breathe here, and understand what makes this city special.
The anthem was written by Rodney Williams, a songwriter, producer, and longtime supporter of Branson’s music scene. Under his creative banner Rodley Will Music, Rodney has written and produced works across multiple genres, but “Branson USA” is the song closest to his heart.
His vision was simple: to capture the faith, patriotism, and family values that define Branson, and to put them into a song that anyone could sing with pride.
The Performance
When it came time to bring the song to life, the focus was never on forming a “band.” Instead, the anthem was performed through a remote studio session of local seasoned entertainers - artists who have devoted their lives to music and live performances.
Their names aren’t the story. Their voices are.
By choosing to keep the spotlight on the song itself, the performance becomes something larger than individual fame. It’s not about who sang it — it’s about what was sung.
Why the Mystery?
Because an anthem doesn’t belong to one singer, one band, or one show. It belongs to everyone who hears it.
By removing the focus from individual performers, we keep the anthem free of ego — allowing it to represent Branson as a whole.
In the end, “Branson USA” isn’t about who wrote it, who sung it, who played the notes. It’s about the pride, the spirit, and the message carried in every word.
This is the story behind the song. A story not about personalities, but about purpose. A story that belongs to Branson.
CLICK HERE TO SUPPORT THE ANTHEM AND VOTE TO MAKE IT THE OFFICIAL SONG OF BRANSON